Winter Hawks: Ready For Change

I’m a huge hockey fan. While growing up in Portland, a city without a professional NHL team, I became a fan of the Portland Winter Hawks. My parents took me to games when I was a baby, and I’ve been going ever since. Hockey isn’t as popular in the United States as it is in Canada, so some [...]

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Michael Phelps Capitalizes on Popularity

It’s been more than two months since Michael Phelps won eight gold medals at the Beijing Olympics, but he’s still all over the place. In the past week, I’ve noticed him numerous times in the media. I read a blurb about his love life in US Weekly and I saw a clip of him hosting MTV’s TRL. I also caught the new Guitar Hero commercial [...]

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Economy Affects Media Coverage of Sports

We all know that our economy is hurting. The impact of the bad economy trickles down to newspapers and the sports industry. Newspapers across the country are cutting jobs and pages to save money. At some newspapers, this can result in limited sports coverage because there are fewer reporters. Newspapers also don’t have enough money to send reporters to games [...]

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The Whole Story

Whole Foods Market is known for being socially responsible. The natural and organic grocery store is also on the U.S. Environmental Protection Agency’s list of Top 25 Green Power Partners. As a way of communicating with the people they care so much about, Whole Foods Market has created and maintained a company blog. The blog [...]

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First Things First!

This whole blogging thing has gotten huge, and it’s about time I jump into the blogosphere. I am a senior studying public relations and communication studies at the University of Oregon. I keep thinking about graduation because it’s getting closer and closer. I’m excited. I’m nervous. I have no idea where the future will take [...]

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